I read this quote the other day (sorry I can't attribute it to anyone, even the author said he didn't know where it came from). Basically, in the context it was written, it's saying you can't buy good results, you have to work for them.
We like to buy things in our society. It's easier to give money than to work for it. I find this in ministry all the time, if I'm having a lock-in, there are plenty of people willing to give me a few bucks so it will be fun. There are waaaay less who are willing to spend the night and help. There are commercials on all the time for a new weight-loss formula. For some reason "eat right and exercise" isn't as popular.
With God, it's the same way. I guarantee if someone sold a device to hear God more clearly it would sell like wildfire, yet do the work of finding time to pray? Craziness...
What is it in your life that you think "if I just had _____ I would be better at it"? Maybe all you need is a little elbow grease.