Trust

I just had a minor epiphany.

Someone recommended an audio product to me a few minutes ago. As someone who likes sound and shiny new tech gadgets (we call those people "guys") I was intrigued and kind of want what they were talking about, even though they said very little about the piece of equipment. And then it donned on me...

This person has no audio training whatsoever.

I am trusting a person who doesn't know sound, I have no idea what kind of stereo equipment they have in their home, I don't even know what kind of music they really like. Yet, here I am wishing I had the money to buy a piece of equipment I've never even heard for myself.

Why? Trust.

If you truly trust a person, you listen to them and even believe them. Even when they have nothing to back it up or proof, you follow. Simply because they have built up that trust with you.

Here's the two big questions: Who do you trust? Who in your life could sell you magic beans if they wanted to because you trust them that inherently? And on the flip side, who trusts you that much? How much have you invested in being trusted and trustworthy?

It's more valuable than you may think...

T